A high-level search engine optimization approach is targeting keywords that people are looking for. But you can do this in easy or hard ways.
Here is a simple SEO strategy that will help you get the most results with the least amount of work.
What does SEO stand for?
SEO strategies are the measures you take to rank higher on Google and gain more visitors from organic search results. It is the plan you use to reach your SEO goals.
How to create a good SEO strategy
The most effective SEO strategies are based on how well content is made and optimized. What you call the “Orchard Strategy” will keep things simple, but there are various ways to approach this.
As you can see, here’s the process:
1. The planting of trees (pages)
Like you can’t grow apples without trees, you can’t rank in Google without making content and ensuring it’s optimized. Consequently, keyword research and optimized content creation are the first steps.
Let’s look at how to do that in the most basic way.
a.) Use a tool to find keywords.
The goal of keyword research is to find out what people are looking for. This can be done in many ways. But using Ahrefs’ Keywords Explorer is an excellent place to start because it gives you access to hundreds of thousands of keyword ideas. To use it, you type in a word or phrase, click “Search,” and then look at a report of keyword ideas.
The following are some of Google’s suggested keywords for “search engine optimization”:
- What is SEO?
- Optimization for local search engines
- tools for optimizing search engines
b.) Create content for search intent
In most cases, when someone uses Google to inquire, they have a clear goal in mind. Search engines favor websites whose content closely matches the search terms entered by users. In SEO, this is called matching search intent.
If you look at the top results for a search, you can usually get a good idea of what the searcher was trying to find.
c.) Use on-page SEO
The most important thing to learn for content optimization is matching search intent. On-page SEO is equally critical, even if it is simple. Meta description and title tag optimization are, therefore, must-do tasks.
The following are the most effective methods for enhancing these three areas:
- Ensure that the title and meta description fit the search intent.
- Check to see that your title tag doesn’t get cut off.
- Include the term you’re targeting in the title.
- Use a short, easy-to-understand URL
- Write a compelling meta description.
2. Go for the easy catches (first-page keyword rankings)
Your seeds will generate fruit after a while. In other words, some of your target keywords should begin to appear on the first page of Google. But because click-through rates on the first page are falling exponentially, this doesn’t usually bring you much organic traffic.
But getting more traffic isn’t the only thing you should consider when looking for low-hanging fruits. Before making a decision, consider the importance of particular keywords and pages.
What to do?
a.) Look for keywords in positions #2 to 10.
A program like Rank Tracker, which tracks the keywords you want your pages to rank for, can let you sort by expected traffic or monthly search volume from high to low if you’re already keeping track of your core keywords. This shows your pages are already doing pretty well for their primary target keywords, but there is still room for improvement.
Make use of the free Ahrefs Webmaster Tools to track your website’s search engine rankings.
- In Site Explorer, enter the URL of your website.
- View organic keywords.
- Check positions 2–10
- Look for the keywords you want to use.
b.) Put the most profitable keywords first.
Improving your keyword ranks is pointless if the additional traffic you receive has no impact on your bottom line. Regarding keywords and pages, it’s essential to consider the “commercial value” of the terms and pages in the issue. You can hire a professional SEO agency to track conversions that give you an idea of how profitable the extra traffic will likely be. If not, your only option is to guess based on the keyword and the page you’re on.
3. Tools for optimizing search engines
Now that you have the low-hanging fruits, you need to learn how to get more juice out of them. This means figuring out why they aren’t higher on the list and making changes in those areas.
To do this as cheaply as possible, start with the things you can control. If simple things don’t work, try something more sophisticated.
Let’s go over each step individually to see how everything works.
a.) Make sure it goes into detail about the subject.
Since your content already does well for its target keyword, it’s a good match for what people are looking for. In other words, it’s close to what most people look for when searching.
But there could still be things you missed, and updating and adding them to your content is often an excellent way to improve your rankings.
Here’s how to find these subtopics quickly:
- Open Site Explorer and paste the URL of your page.
- Go to the report on the content Gap.
- Type in the URLs of pages like yours that rank higher than you
- tap “Show keywords.”
b.) Ensure that you’re on-page SEO strategy is on track
It would help if you had already done some basic on-page SEO when you published your material. Still, there may be room for improvement—especially in your title tag and meta description.
Therefore, it is a good idea to have a look at your page’s SERP appearance and ask yourself:
- Does it still fit well with the intent?
- Could one of them be more interesting than the other?
- Are any of them cutting off?
Fix any problems you see.
c.) Make sure it’s linked to itself where it makes sense.
A website’s internal links connect different pages inside the same website. They help people find their way around your website and give PageRank to pages, which can help them increase Google rankings.
As a general rule, you should use all relevant, contextual opportunities on your site to link to other pages. So, if you want to boost a page in the SERPs quickly, you can look for missed opportunities to connect internally and add the links.
The Link Opportunities feature in Site Audit, available for free with AWT, is a simple approach to uncovering these opportunities.
Use it this way:
- Select “Advanced filter” from the dropdown menu
- Tap +Rule
- Select “Target page” from the first dropdown option.
- To get to the page, enter its URL in the value field.
Using the Website Explorer tool is an option if the Link Opportunities report shows no results, which might happen if the target page does not rank for many keywords. Here’s how it works:
- Select “Advanced filter” from the dropdown menu
- Select +Rule from the dropdown menu.
- Select “Page text” from the first dropdown option.
- Enter a suitable keyword or phrase into the search box.
- To add a rule, press the +Rule button.
- Select “Internal outlines” from the dropdown menu.
- In the second dropdown selection, choose “Does not include.”
- In the blank field, enter the web address of the page you wish to visit.
- Press the “Use” button
This looks for mentions of the target page on pages that don’t link to it on their own.
d.) Make sure it has enough strong links.
Backlinks are links from one website to another, one of the three most important factors that Google uses to rank websites. Your page may struggle to rise in search rankings in short to medium term if it has fewer high-quality backlinks than the pages above.
Have trouble gaining backlinks to your website?
Building links is hard, especially if your content has money-making potential. So, try the Middleman Method if you’re having trouble getting good backlinks to the page you want to rank.
In short, this is how it works:
- Find or make an informative piece about a similar subject.
- Make links that point to that content.
- From there, link to your “money” page to improve its PageRank.
Keep doing it over and over.
For this SEO strategy to work, you must keep growing and pick the low-hanging fruit. To do this, you must regularly produce new SEO-focused content and re-optimize pages already performing well for their target keywords.
But even though this is a good SEO strategy, you shouldn’t be afraid to spend time and money on the best SEO opportunities, even if they are hard to get to.
In terms of SEO, the most promising possibilities are those that:
- Be suitable for business.
Google rankings are like juggling plates. Your orders for other keywords will inevitably drop as you try to rank for one keyword. This is why the above plan is cyclical (and never-ending). It depends on you regularly coming up with and working on more low-hanging SEO opportunities